GSM Dashboard
A digital marketing dashboard consolidating Google, Meta, TikTok, and LinkedIn campaigns in one place, with campaign, ad-group, and ad-level drill-down.
4
Ad platforms unified
3 levels
Drill-down depth
Live in production
Status
The Confidential challenge
The marketing team was tracking campaign performance across four separate ad platforms with no unified view, making it slow to compare performance or drill into underperforming ad groups.
Our solution for Confidential
We built a Next.js 14 and SQL Server dashboard that pulls campaign data from all four platforms into one interface, with drill-down from campaign level down to individual ad group and ad.
Technical approach
Each ad platform's API returns data in a different shape and at a different granularity, so we normalized everything into one consistent campaign → ad-group → ad hierarchy before it ever reaches the dashboard — which is what makes the drill-down feel seamless across platforms that don't actually agree on how a 'campaign' is structured.
Services used
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