Influencer Analytics Platform
A HypeAuditor-style influencer discovery and campaign measurement platform, sourcing data from Instagram, TikTok, and YouTube.
3
Platforms integrated
Audience Quality Score
Core engine
PDF export
Reporting
The Confidential challenge
Brands needed a reliable way to vet influencers before paying for campaigns and measure results afterward, but audience quality is hard to judge from platform-native follower counts alone, and pulling clean data from three different social APIs consistently is its own problem.
Our solution for Confidential
We built a Next.js 14 and Prisma platform with an Audience Quality Score engine, official YouTube and Instagram Graph API integrations, and campaign tracking with PDF export for client reporting.
Technical approach
Rather than trusting raw follower counts, we built an Audience Quality Score engine that weighs engagement patterns and audience signals to flag inflated or bot-heavy followings — the actual problem brands were trying to solve by using the platform in the first place.
Services used
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